Integrated Marketing Communication campaigns for various brands and products.
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Channel Fireball Holiday Campaign
Channel Fireball
In the winter of 2017, Channel Fireball needed to improve sales through their website store. Using a combination of targeted email marketing and paid ads, they achieved substantial ROI and improvement in all KPIs. I oversaw the strategy and implementation of the campaign from start to finish.
Breathtaking Moments
Ice Breakers Cool Blasts Chews
This is a marketing campaign proposal developed for consideration in the American Marketing Association's National Collegiate Case Competition. I managed the development of and wrote the copy for the Channel Strategy and Integrated Marketing Communication Plan, in addition to consulting on all other sections.
SnappBack
Snapple
This proposed advertising campaign was developed and presented for the National Student Advertising Competition. I was responsible for the overall theme, as well as the copy for the television, print, outdoor, and audio streaming sections. I was also part of the team that presented this proposal.
